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  • SG Gaming and Ladbrokes Coral Group ink landmark 7-year deal

    Las Vegas-based Scientific Games Corporation (NASDAQ: SGMS), announced on Friday that its UK gaming arm, SG Gaming, has agreed a seven-year deal with London-headquartered betting and gambling company, Ladbrokes Coral Group (LSE: LCL), that will see it continue to supply terminals, gaming content and services across GVC Holdings-owned Ladbrokes Coral Group’s more than 3,500 UK retail estate.

    A significant deal for both companies, the new agreement will see SG Gaming install its Equinox 2.4 terminals, which the company launched in December 2017, across a major part of Ladbrokes Coral’s betting shop estate, with the completion of the initial roll out expected by the end of this year.

    The roll out follows the successful 100-shop trial, in which the Equinox terminals prov…

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